/* ============================================================
   SASSI SCALES — Operator Cream (v4)
   Reference-locked to the DTCMA structural system (user-supplied
   2026-05 capture): warm cream canvas · ultra-heavy condensed
   ink type (Anton) · ONE burnt-gold accent carrying kickers,
   accent words, highlights and stats · operator confidence.
   Synthesized with our own brand: palette, type, copy are ours.
   ============================================================ */

@font-face {
  font-family: "Anton";
  src: url("assets/anton.woff2") format("woff2");
  font-weight: 400;
  font-display: swap;
}
@font-face {
  font-family: "Archivo";
  src: url("assets/archivo-var.woff2") format("woff2");
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-display: swap;
}
@font-face {
  font-family: "Plex Mono";
  src: url("assets/plexmono-400.woff2") format("woff2");
  font-weight: 400;
  font-display: swap;
}
@font-face {
  font-family: "Plex Mono";
  src: url("assets/plexmono-500.woff2") format("woff2");
  font-weight: 500;
  font-display: swap;
}

:root {
  --paper: #F5F2EC;
  --paper-deep: #ECE8DF;
  --tile: #EFEBE2;
  --ink: #1B1A16;
  --muted: #6E6A60;
  --accent: #C56A11;         /* burnt gold — pops like the reference, remembers the logo */
  --accent-soft: rgba(197, 106, 17, 0.09);
  --line: rgba(27, 26, 22, 0.13);

  --font-h: "Anton", "Arial Narrow", sans-serif;
  --font-b: "Archivo", "Helvetica Neue", sans-serif;
  --font-m: "Plex Mono", "SF Mono", monospace;

  --dur-1: 250ms;
  --dur-2: 550ms;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);

  --gutter: clamp(20px, 4.5vw, 72px);
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }
html, body { background: var(--paper); }

body {
  font-family: var(--font-b);
  font-size: 16.5px;
  line-height: 1.7;
  color: var(--ink);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
  background:
    radial-gradient(90% 60% at 85% 0%, rgba(197,106,17,0.05), transparent 60%),
    radial-gradient(80% 55% at 10% 100%, rgba(197,106,17,0.04), transparent 60%),
    var(--paper);
}

::selection { background: var(--accent); color: var(--paper); }

/* ---- language ---- */
.lang-fr { display: none; }
html[data-lang="fr"] .lang-fr { display: inline; }
html[data-lang="fr"] .lang-en { display: none; }

/* ---- a11y ---- */
.skip-link {
  position: absolute; left: -9999px; top: 0; z-index: 200;
  background: var(--ink); color: var(--paper);
  padding: 10px 18px; font-weight: 600;
}
.skip-link:focus { left: 0; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }

/* ============ voice ============ */
.h-giant, .h-big, .h-mid {
  font-family: var(--font-h);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 1.08;
  letter-spacing: 0.005em;
  text-wrap: balance;
}
.h-giant { font-size: clamp(52px, 8.8vw, 136px); }
.h-big   { font-size: clamp(36px, 5.4vw, 84px); }
.h-mid   { font-size: clamp(22px, 2.6vw, 38px); }

.h-giant .a, .h-big .a, .h-mid .a { color: var(--accent); }
.h-giant .tilt, .h-big .tilt { display: inline-block; transform: skewX(-8deg); }

.kicker {
  display: inline-flex; align-items: center; gap: 14px;
  font-family: var(--font-m); font-size: 12px; font-weight: 500;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--accent);
}
.kicker::before {
  content: ""; width: 34px; height: 3px; background: var(--accent);
  transform: scaleX(0); transform-origin: left;
  transition: transform 0.7s var(--ease) 0.15s;
}
.in .kicker::before, .kicker.in::before, .r.in .kicker::before { transform: scaleX(1); }
@media (prefers-reduced-motion: reduce) { .kicker::before { transform: none; transition: none; } }

.mono {
  font-family: var(--font-m); font-size: 11px; font-weight: 400;
  letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted);
}

.lede { font-size: clamp(16.5px, 1.35vw, 19px); color: var(--ink); max-width: 40em; }
.lede b, .prose b { font-weight: 700; }
.lede .hl, .prose .hl { color: var(--accent); font-weight: 700; }
.prose p { color: var(--ink); max-width: 42em; margin-bottom: 1.25em; }
.prose p.dim { color: var(--muted); }

/* ============ header ============ */
.site-head {
  position: fixed; inset: 0 0 auto 0; z-index: 60;
  display: flex; justify-content: space-between; align-items: center; gap: 20px;
  padding: 16px var(--gutter);
  transition: background-color var(--dur-2) var(--ease), box-shadow var(--dur-2) var(--ease);
}
.site-head.scrolled {
  background: rgba(245, 242, 236, 0.9);
  backdrop-filter: blur(10px);
  box-shadow: 0 1px 0 var(--line);
}

.brand {
  font-family: var(--font-h); font-size: 20px; letter-spacing: 0.02em;
  text-transform: uppercase; color: var(--ink); text-decoration: none;
}
.brand .dot { color: var(--accent); }

.site-nav { display: flex; gap: clamp(16px, 2.6vw, 30px); align-items: center; }
.site-nav a {
  font-family: var(--font-m); font-size: 11.5px; font-weight: 500;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink); text-decoration: none;
  padding: 6px 0; position: relative;
}
.site-nav a::after {
  content: ""; position: absolute; left: 0; bottom: 0; height: 2px; width: 100%;
  background: var(--accent);
  transform: scaleX(0); transform-origin: right;
  transition: transform var(--dur-1) var(--ease);
}
.site-nav a:hover::after, .site-nav a[aria-current="page"]::after { transform: scaleX(1); transform-origin: left; }

.nav-cta {
  background: var(--ink); color: var(--paper) !important;
  border-radius: 4px; padding: 11px 20px !important;
  white-space: nowrap;
  transition: background-color var(--dur-1) var(--ease);
}
.nav-cta::after { display: none; }
.nav-cta:hover { background: var(--accent); }

.lang-toggle {
  font-family: var(--font-m); font-size: 11px; font-weight: 500; letter-spacing: 0.12em;
  background: none; color: var(--muted);
  border: 1px solid var(--line); border-radius: 4px;
  padding: 9px 13px; min-height: 36px; cursor: pointer;
  transition: border-color var(--dur-1) var(--ease);
}
.lang-toggle:hover { border-color: var(--accent); }
html:not([data-lang="fr"]) .lang-opt[data-lang="en"],
html[data-lang="fr"] .lang-opt[data-lang="fr"] { color: var(--accent); }
.lang-sep { opacity: 0.4; padding: 0 3px; }

/* ============ hero ============ */
.hero {
  padding: calc(96px + 5vh) var(--gutter) clamp(40px, 6vh, 72px);
}
.hero .kicker { margin-bottom: 28px; }
.hero .h-giant { max-width: 11.5em; margin-bottom: 34px; }
.hero .h-giant.r { transform: translateY(44px); transition-duration: 0.85s; }
.hero .h-giant.r.in { transform: none; }
.hero .lede { max-width: 34em; }

.stat-row {
  display: flex; gap: clamp(28px, 5vw, 72px); flex-wrap: wrap;
  margin-top: clamp(36px, 6vh, 64px);
}
.stat b {
  display: block;
  font-family: var(--font-h); font-weight: 400;
  font-size: clamp(40px, 4.6vw, 68px); line-height: 1;
  letter-spacing: 0.01em;
  font-variant-numeric: tabular-nums;
}
.stat b .u { color: var(--accent); }
.stat > span {
  display: block; margin-top: 8px;
  font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--muted);
}
.stat b span { font: inherit; letter-spacing: inherit; }

/* ============ marquee ============ */
.marquee {
  border-block: 1px solid var(--line);
  background: var(--paper);
  overflow: hidden; display: flex;
  padding: 15px 0;
}
.marquee-track {
  display: flex; gap: 40px; flex-shrink: 0; align-items: center;
  padding-right: 40px; white-space: nowrap;
  animation: marquee 30s linear infinite;
}
.marquee-track span {
  font-family: var(--font-h); font-size: 15px; letter-spacing: 0.06em;
  text-transform: uppercase; color: var(--ink);
}
.marquee-track .sep { color: var(--accent); font-family: var(--font-b); }
@keyframes marquee { to { transform: translateX(-100%); } }
.marquee:hover .marquee-track { animation-play-state: paused; }

/* ============ sections ============ */
.section { padding: clamp(76px, 10vw, 140px) var(--gutter); }
.section.tint { background: var(--paper-deep); }
.section-head { margin-bottom: clamp(36px, 5vw, 64px); }
.section-head .kicker { margin-bottom: 22px; }
.section-head .h-big { max-width: 13em; }
.section-head .lede { margin-top: 22px; color: var(--muted); }

/* ============ split: prose + feature chips ============ */
.split {
  display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr);
  gap: clamp(32px, 6vw, 96px);
  align-items: start;
}
.chips { display: grid; gap: 0; }
.chip {
  display: grid; grid-template-columns: 56px 1fr; gap: 20px;
  padding: 24px 0; border-bottom: 1px solid var(--line);
  align-items: start;
}
.chip:first-child { border-top: 1px solid var(--line); }
.chip .ico {
  width: 56px; height: 56px; border-radius: 8px;
  background: var(--accent-soft);
  display: grid; place-items: center;
  color: var(--accent); font-size: 20px;
  font-family: var(--font-m);
}
.chip h3 { font-family: var(--font-h); font-weight: 400; font-size: 19px; letter-spacing: 0.04em; text-transform: uppercase; margin-bottom: 6px; }
.chip p { color: var(--muted); font-size: 14.5px; line-height: 1.65; }

/* ============ tile grid (results / brands) ============ */
.tiles {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.tile {
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--tile);
  min-height: 170px;
  display: flex; flex-direction: column; justify-content: center; align-items: center;
  text-align: center; gap: 10px; padding: 30px 22px;
  transition: background-color var(--dur-1) var(--ease);
}
.tile:hover { background: var(--paper); transform: translateY(-3px); }
.tile { transition: background-color var(--dur-1) var(--ease), transform var(--dur-1) var(--ease); }
.tile h3 { font-family: var(--font-h); font-weight: 400; font-size: clamp(19px, 1.8vw, 25px); letter-spacing: 0.05em; text-transform: uppercase; }
.tile .mono { font-size: 10px; }
.tile.stat-tile { background: var(--paper); }
.tile.stat-tile b {
  font-family: var(--font-h); font-weight: 400;
  font-size: clamp(38px, 4vw, 58px); line-height: 1; color: var(--accent);
  font-variant-numeric: tabular-nums;
}
.tile.stat-tile .mono { color: var(--accent); }

/* ============ service cards ============ */
.svc-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}
.svc-card {
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--paper);
  padding: clamp(28px, 3vw, 44px);
  display: flex; flex-direction: column; gap: 14px;
  transition: background-color var(--dur-1) var(--ease);
}
.svc-card:hover { background: var(--tile); }
.svc-card h3 { position: relative; align-self: flex-start; }
.svc-card h3::after {
  content: ""; position: absolute; left: 0; bottom: -6px; height: 3px; width: 100%;
  background: var(--accent);
  transform: scaleX(0); transform-origin: left;
  transition: transform var(--dur-2) var(--ease);
}
.svc-card:hover h3::after { transform: scaleX(1); }
.svc-card .tag { font-family: var(--font-m); font-size: 10px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--accent); }
.svc-card h3 { font-family: var(--font-h); font-weight: 400; font-size: clamp(22px, 2.2vw, 30px); letter-spacing: 0.04em; text-transform: uppercase; }
.svc-card p { color: var(--muted); font-size: 14.5px; line-height: 1.7; }
.svc-card .list { margin-top: auto; padding-top: 14px; border-top: 1px solid var(--line); font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink); line-height: 2.1; }

/* ============ svc-list (flagship method lines) ============ */
.svc-list { list-style: none; }
.svc-list li { padding: 18px 0; border-bottom: 1px solid var(--line); }
.svc-list li:first-child { border-top: 1px solid var(--line); }
.svc-list .t {
  display: flex; justify-content: space-between; align-items: baseline; gap: 14px;
  font-weight: 700; font-size: 15.5px;
}
.svc-list .t .mono { font-size: 10px; color: var(--accent); text-align: right; flex-shrink: 0; }
.svc-list .d { color: var(--muted); font-size: 14.5px; margin-top: 7px; max-width: 44em; }

/* ============ app-window replicas (delivered tools) ============ */
.appwin {
  background: #fff; border-radius: 10px; overflow: hidden;
  box-shadow: 0 18px 44px -24px rgba(27,26,22,0.35), 0 0 0 1px rgba(27,26,22,0.08);
  font-family: -apple-system, "SF Pro Text", "Segoe UI", Roboto, sans-serif;
  color: #1d2129; font-size: 11.5px;
}
.aw-top {
  display: flex; align-items: center; gap: 10px;
  background: #f3f4f6; border-bottom: 1px solid #e5e7eb;
  padding: 8px 12px;
}
.aw-dots { display: inline-flex; gap: 5px; }
.aw-dots i { width: 9px; height: 9px; border-radius: 50%; display: inline-block; }
.aw-dots i:nth-child(1){background:#f57067}.aw-dots i:nth-child(2){background:#f5bf4f}.aw-dots i:nth-child(3){background:#58c26a}
.aw-url { flex: 1; text-align: center; }
.aw-url span { display: inline-block; background: #fff; border: 1px solid #e5e7eb; border-radius: 6px; padding: 3px 14px; font-size: 9.5px; color: #6b7280; }
.aw-bar { display: flex; justify-content: space-between; align-items: center; padding: 11px 14px; border-bottom: 1px solid #eef0f2; }
.aw-bar .name { font-weight: 650; font-size: 12.5px; display: inline-flex; align-items: center; gap: 8px; }
.aw-bar .name b { width: 8px; height: 8px; border-radius: 50%; background: #16a34a; display: inline-block; }
.aw-bar .user { font-size: 10px; color: #6b7280; background: #f3f4f6; border-radius: 999px; padding: 4px 10px; }
.aw-kpis { display: grid; grid-template-columns: repeat(4, 1fr); border-bottom: 1px solid #eef0f2; }
.aw-kpi { padding: 10px 14px; border-right: 1px solid #eef0f2; min-width: 0; }
.aw-kpi:last-child { border-right: 0; }
.aw-kpi .k { font-size: 9px; color: #6b7280; display: block; margin-bottom: 3px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.aw-kpi .v { font-size: 15px; font-weight: 650; white-space: nowrap; }
.aw-kpi .v small { font-size: 9.5px; color: #16a34a; font-weight: 500; margin-left: 5px; }
.aw-table { width: 100%; border-collapse: collapse; }
.aw-table th { text-align: left; font-size: 9px; font-weight: 500; color: #6b7280; padding: 8px 14px; border-bottom: 1px solid #eef0f2; text-transform: uppercase; letter-spacing: 0.04em; }
.aw-table td { padding: 9px 14px; border-bottom: 1px solid #f4f5f7; white-space: nowrap; font-variant-numeric: tabular-nums; }
.aw-table tr:last-child td { border-bottom: 0; }
.aw-chip { font-size: 9px; font-weight: 550; padding: 2.5px 8px; border-radius: 999px; }
.aw-chip.ok { color: #166534; background: #e7f6ec; }
.aw-chip.warn { color: #92400e; background: #fdf1e0; }
.aw-chip.info { color: #1e40af; background: #e8eefc; }
.aw-chip.mut { color: #4b5563; background: #f1f2f4; }

/* CRM kanban */
.kb { display: grid; grid-template-columns: repeat(5, 1fr); gap: 8px; padding: 12px 14px 14px; background: #f8f9fa; }
.kb-col { min-width: 0; }
.kb-col .h { display: flex; justify-content: space-between; align-items: baseline; margin-bottom: 7px; }
.kb-col .h .t { font-size: 9.5px; font-weight: 650; color: #374151; text-transform: uppercase; letter-spacing: 0.03em; }
.kb-col .h .n { font-size: 9px; color: #6b7280; background: #e9ebee; border-radius: 999px; padding: 1px 7px; }
.kb-card { background: #fff; border: 1px solid #e5e7eb; border-radius: 7px; padding: 7px 9px; margin-bottom: 6px; box-shadow: 0 1px 2px rgba(0,0,0,0.04); }
.kb-card .c { font-size: 10px; font-weight: 600; display: block; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.kb-card .m { font-size: 8.5px; color: #6b7280; display: flex; justify-content: space-between; gap: 6px; margin-top: 3px; }
.kb-more { font-size: 9px; color: #9ca3af; text-align: center; padding: 3px 0; }
@media (max-width: 900px) { .kb { grid-template-columns: repeat(3, 1fr); } .aw-kpis { grid-template-columns: repeat(2, 1fr); } }

/* ============ industry sub-nav + LinkedIn card ============ */
.case-nav { display: flex; gap: 10px; flex-wrap: wrap; margin-top: 28px; }
.case-nav a {
  font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink); text-decoration: none;
  border: 1.5px solid var(--line); border-radius: 999px; padding: 9px 16px;
  transition: border-color var(--dur-1) var(--ease), color var(--dur-1) var(--ease);
}
.case-nav a:hover { border-color: var(--accent); color: var(--accent); }

.licard {
  background: #fff; border-radius: 8px; overflow: hidden;
  box-shadow: 0 18px 44px -24px rgba(27,26,22,0.35), 0 0 0 1px rgba(27,26,22,0.08);
  font-family: -apple-system, "SF Pro Text", "Segoe UI", Roboto, sans-serif;
  color: rgba(0,0,0,0.9); font-size: 11px;
}
.li-nav { background: #1d3a5f; color: #fff; padding: 8px 14px; display: flex; align-items: center; gap: 10px; }
.li-nav .lg { background: #fff; color: #1d3a5f; font-weight: 800; font-size: 10px; border-radius: 2px; padding: 1px 3px; }
.li-nav .cm { font-size: 10px; letter-spacing: 0.12em; font-weight: 600; }
.li-tabs { background: #1d3a5f; color: rgba(255,255,255,0.85); padding: 0 14px 9px; display: flex; gap: 16px; font-size: 8.5px; letter-spacing: 0.08em; font-weight: 600; }
.li-tabs .on { color: #fff; }
.li-sub { display: flex; align-items: center; gap: 12px; padding: 10px 14px; border-bottom: 1px solid #e6e9ec; }
.li-sub .t { font-size: 12px; font-weight: 600; }
.li-sub .agg { display: inline-flex; align-items: center; gap: 6px; font-size: 9.5px; color: rgba(0,0,0,0.6); }
.li-sub .sw { width: 26px; height: 14px; border-radius: 999px; background: #0a66c2; position: relative; display: inline-block; }
.li-sub .sw::after { content: ""; position: absolute; right: 2px; top: 2px; width: 10px; height: 10px; border-radius: 50%; background: #fff; }
.li-ctrl { display: flex; gap: 14px; align-items: center; padding: 10px 14px 4px; font-size: 9.5px; color: rgba(0,0,0,0.7); flex-wrap: wrap; }
.li-ctrl b { font-weight: 500; color: rgba(0,0,0,0.55); }
.li-ctrl .dd { display: inline-flex; align-items: center; gap: 6px; }
.li-ctrl .dd.box { border: 1.5px solid #0f6e6b; border-radius: 3px; padding: 3px 7px; }
.li-ctrl i { font-style: normal; font-size: 7px; color: rgba(0,0,0,0.5); }
.li-chart { padding: 6px 14px 0; }
.licard svg { width: 100%; height: auto; display: block; }
.licard .grid { stroke: #eef0f2; stroke-width: 1; vector-effect: non-scaling-stroke; }
.licard .ln { fill: none; stroke: #6facd5; stroke-width: 1.4; vector-effect: non-scaling-stroke; }
.licard .pt { fill: #fff; stroke: #6facd5; stroke-width: 1.2; vector-effect: non-scaling-stroke; }
.li-dates { display: flex; justify-content: space-between; font-size: 8px; color: rgba(0,0,0,0.5); padding: 4px 14px 8px; }
.li-table { width: 100%; border-collapse: collapse; font-size: 9.5px; }
.li-table th { text-align: left; font-weight: 600; color: rgba(0,0,0,0.6); padding: 7px 10px; border-top: 1px solid #e6e9ec; border-bottom: 1px solid #e6e9ec; white-space: nowrap; background: #f8f9fa; }
.li-table th:not(:first-child), .li-table td:not(:first-child) { text-align: right; }
.li-table td { padding: 8px 10px; border-bottom: 1px solid #f0f2f4; white-space: nowrap; font-variant-numeric: tabular-nums; }
.li-table tr:last-child td { border-bottom: 0; font-weight: 600; }
.li-table .cname { color: #0a66c2; font-weight: 600; }
.li-table .st { display: inline-block; width: 22px; height: 12px; border-radius: 999px; background: #0a66c2; position: relative; vertical-align: middle; margin-right: 8px; }
.li-table .st::after { content: ""; position: absolute; right: 2px; top: 2px; width: 8px; height: 8px; border-radius: 50%; background: #fff; }
 }

/* ============ ledger (case metrics) ============ */
.ledger { border-top: 2px solid var(--ink); }
.ledger-row {
  display: grid; grid-template-columns: minmax(0, 1.5fr) auto minmax(0, 0.9fr);
  gap: 18px; align-items: baseline;
  padding: 20px 4px; border-bottom: 1px solid var(--line);
  position: relative;
  transition: transform var(--dur-2) var(--ease);
}
.ledger-row::before {
  content: ""; position: absolute; left: -16px; top: 0; bottom: 0; width: 4px;
  background: var(--accent);
  transform: scaleX(0); transform-origin: left;
  transition: transform var(--dur-2) var(--ease);
}
.ledger-row:hover { transform: translateX(16px); }
.ledger-row:hover::before { transform: scaleX(1); }
.ledger-row .what { font-size: 15px; font-weight: 500; }
.ledger-row .what small { display: block; font-family: var(--font-m); font-weight: 400; font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); margin-top: 4px; }
.ledger-row .dots { border-bottom: 2px dotted var(--line); align-self: end; margin-bottom: 8px; min-width: 40px; }
.ledger-row .num {
  font-family: var(--font-h); font-weight: 400;
  font-size: clamp(30px, 3.2vw, 48px); line-height: 1;
  text-align: right; font-variant-numeric: tabular-nums; white-space: nowrap;
}
.ledger-row .num i { font-style: normal; color: var(--accent); font-size: 0.62em; }

/* ============ case blocks ============ */
.case {
  padding: clamp(48px, 6vw, 88px) 0;
  border-bottom: 1px solid var(--line);
}
.case:last-of-type { border-bottom: 0; }
.case .kicker { margin-bottom: 20px; }
.case .h-big { max-width: 14em; margin-bottom: 20px; }
.case .prose p { color: var(--muted); }
.case .ledger { margin-top: 30px; max-width: 860px; }

/* ============ terminal ============ */
.duo {
  display: grid; grid-template-columns: minmax(0,1fr) minmax(0,1fr);
  gap: clamp(32px, 6vw, 96px); align-items: center;
}
.term {
  background: var(--ink); color: var(--paper);
  border-radius: 10px;
  padding: clamp(24px, 3vw, 40px);
  font-family: var(--font-m); font-size: 12.5px; line-height: 2.15;
  box-shadow: 0 24px 60px -32px rgba(27,26,22,0.45);
}
.term-head {
  display: flex; align-items: center; gap: 10px;
  padding-bottom: 12px; margin-bottom: 12px;
  border-bottom: 1px solid rgba(245,242,236,0.16);
  color: #E89A4C; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase;
}
.term-head .dot { width: 7px; height: 7px; border-radius: 50%; background: #E89A4C; animation: pulse 2.2s ease-in-out infinite; }
@keyframes pulse { 50% { opacity: 0.3; } }
.term p { color: rgba(245,242,236,0.62); opacity: 0; transform: translateY(6px); }
.term p .t { color: #E89A4C; margin-right: 12px; }
.term p .ok { color: #F5C287; }
.in .term p { animation: log-in 0.5s var(--ease) forwards; }
.in .term p:nth-of-type(2) { animation-delay: 0.45s; }
.in .term p:nth-of-type(3) { animation-delay: 0.9s; }
.in .term p:nth-of-type(4) { animation-delay: 1.35s; }
.in .term p:nth-of-type(5) { animation-delay: 1.8s; }
@keyframes log-in { to { opacity: 1; transform: none; } }

/* ============ Google Ads Overview replica — 2026 layout ============ */
.gcards { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(16px, 2vw, 28px); margin-top: 34px; }
.gcard-wrap .tag-ba, .gcard-wide .tag-ba {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--muted); margin-bottom: 12px;
}
.gcard-wrap .tag-ba b, .gcard-wide .tag-ba b { color: var(--accent); font-weight: 500; }
.gcard-wide { max-width: 1160px; margin: 34px auto 0; }

.gcard {
  background: #f1f3f4; border-radius: 14px;
  padding: 16px 18px 18px;
  box-shadow: 0 18px 44px -24px rgba(27,26,22,0.35), 0 0 0 1px rgba(27,26,22,0.06);
  font-family: Roboto, Arial, "Helvetica Neue", sans-serif;
  color: #3c4043;
}
.gc-head { display: flex; justify-content: space-between; align-items: center; gap: 8px; margin-bottom: 10px; }
.gc-head .ttl { font-size: 17px; color: #202124; }
.gc-head .rgt { display: flex; align-items: center; gap: 8px; min-width: 0; }
.gc-head .lbl { font-size: 10px; color: #5f6368; white-space: nowrap; }
.gc-head .rng { font-size: 10px; color: #202124; background: #fff; border: 1px solid #dadce0; border-radius: 6px; padding: 6px 9px; white-space: nowrap; display: inline-flex; align-items: center; gap: 8px; }
.gc-head .rng i { font-style: normal; color: #5f6368; font-size: 8px; }
.gc-head .chev { color: #5f6368; font-size: 13px; padding: 0 3px; }
.gc-head .chev.dim { color: #bdc1c6; }
.gc-head .blue { color: #1a73e8; font-size: 10.5px; white-space: nowrap; }

.gc-tabs { display: flex; align-items: center; gap: 18px; border-bottom: 1px solid #dadce0; margin-bottom: 12px; }
.gc-tabs .tab { font-size: 11px; color: #202124; padding: 8px 2px; border-bottom: 2.5px solid #1a73e8; }
.gc-tabs .addv { font-size: 11px; color: #1a73e8; display: inline-flex; align-items: center; gap: 5px; }
.gc-tabs .addv .pl { font-size: 13px; }
.gc-tabs .help { width: 13px; height: 13px; border: 1.3px solid #5f6368; border-radius: 50%; color: #5f6368; font-size: 8.5px; display: inline-grid; place-items: center; }

.gc-toolbar { display: flex; justify-content: space-between; align-items: center; margin-bottom: 12px; }
.gc-new {
  display: inline-flex; align-items: center; gap: 7px;
  background: #1a73e8; color: #fff;
  font-size: 12px; font-weight: 500;
  border-radius: 22px; padding: 10px 16px;
}
.gc-new .pl { font-size: 14px; line-height: 1; }
.gc-icons { display: flex; gap: 18px; }
.gc-icons span { display: inline-flex; flex-direction: column; align-items: center; gap: 4px; font-size: 9px; color: #3c4043; }
.gc-icons svg { width: 14px; height: 14px; stroke: #3c4043; fill: none; stroke-width: 1.5; }

.gc-panel { background: #fff; border-radius: 10px; box-shadow: 0 1px 3px rgba(60,64,67,0.16), 0 1px 2px rgba(60,64,67,0.08); overflow: hidden; }
.gc-row { display: flex; align-items: stretch; }
.gc-tiles { display: grid; grid-template-columns: repeat(4, minmax(0,1fr)); flex: 1 1 72%; min-width: 0; }
.gtile { padding: 11px 12px 14px; color: #fff; min-width: 0; }
.gtile .lb { font-size: 10px; display: flex; align-items: center; gap: 5px; margin-bottom: 6px; white-space: nowrap; overflow: hidden; }
.gtile .lb i { font-style: normal; font-size: 7px; }
.gtile .vl { font-size: clamp(18px, 1.8vw, 27px); font-weight: 400; letter-spacing: -0.01em; white-space: nowrap; }
.gtile.c-blue { background: #1a73e8; }
.gtile.c-red { background: #d93025; }
.gtile.c-yellow { background: #f9ab00; }
.gtile.c-green { background: #188038; }
.gc-metrics { flex: 1 0 auto; display: flex; align-items: flex-start; justify-content: flex-end; gap: 14px; padding: 12px 12px 0 10px; background: #fff; }
.gc-metrics .mt { display: inline-flex; flex-direction: column; align-items: center; gap: 4px; font-size: 8.5px; color: #3c4043; }
.gc-metrics svg { width: 14px; height: 14px; stroke: #3c4043; fill: none; stroke-width: 1.5; }
.gc-metrics .dots3 { color: #5f6368; font-size: 14px; line-height: 1; padding-top: 3px; }

.gc-chart { background: #fff; padding: 14px 10px 6px; }
.gc-chart svg { width: 100%; height: auto; display: block; }
.gc-chart .band { fill: #f1f3f4; }
.gc-chart .grid { stroke: #e8eaed; stroke-width: 1; vector-effect: non-scaling-stroke; }
.gc-chart .base { stroke: #dadce0; stroke-width: 1; vector-effect: non-scaling-stroke; }
.gc-chart .gl { fill: none; stroke-width: 1.8; stroke-linejoin: round; vector-effect: non-scaling-stroke; }
.gc-dates { display: flex; justify-content: space-between; font-size: 8.5px; color: #80868b; padding: 6px 8px 4px; }
.shpage {
  background: #f1f1f1; border-radius: 12px;
  padding: 14px 16px 16px;
  box-shadow: 0 18px 44px -24px rgba(27,26,22,0.35), 0 0 0 1px rgba(27,26,22,0.06);
  font-family: -apple-system, "SF Pro Text", "Segoe UI", Roboto, sans-serif;
  color: #303030; max-width: 1160px; margin-inline: auto;
}
.shp-head { display: flex; justify-content: space-between; align-items: center; margin-bottom: 12px; }
.shp-head .ttl { font-size: 14px; font-weight: 650; color: #303030; }
.shp-head .pills { display: flex; gap: 6px; }
.shp-head .pill { font-size: 10px; color: #303030; background: #fff; border: 1px solid #d4d4d4; border-radius: 8px; padding: 5px 9px; display: inline-flex; gap: 6px; align-items: center; white-space: nowrap; }
.shp-head .pill i { font-style: normal; color: #616161; font-size: 8px; }
.shp-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 10px; }
.shp-card { background: #fff; border-radius: 10px; box-shadow: 0 1px 2px rgba(0,0,0,0.07), 0 0 0 1px rgba(0,0,0,0.05); padding: 10px 12px 8px; min-width: 0; }
.shp-card .k { font-size: 10px; font-weight: 550; color: #303030; display: block; margin-bottom: 5px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.shp-card .row { display: flex; align-items: baseline; gap: 7px; margin-bottom: 4px; }
.shp-card .v { font-size: clamp(15px, 1.5vw, 19px); font-weight: 650; letter-spacing: -0.01em; }
.shp-card .d { font-size: 9.5px; color: #0d7443; white-space: nowrap; }
.shp-card svg { width: 100%; height: auto; display: block; }
.shp-card .cur { fill: none; stroke: #4b8bd4; stroke-width: 1.6; vector-effect: non-scaling-stroke; }
.shp-card .cmp { fill: none; stroke: #a9c8ec; stroke-width: 1.3; stroke-dasharray: 3 3; vector-effect: non-scaling-stroke; }
.shp-card .ax { display: flex; justify-content: space-between; font-size: 7.5px; color: #8a8a8a; padding-top: 3px; }
.shp-legend { display: flex; gap: 16px; margin-top: 10px; font-size: 8.5px; color: #616161; flex-wrap: wrap; }
.shp-legend .sw { display: inline-block; width: 12px; height: 0; border-top: 2px solid #4b8bd4; vertical-align: middle; margin-right: 5px; }
.shp-legend .sw.dash { border-top: 2px dashed #a9c8ec; }
@media (max-width: 900px) { .shp-grid { grid-template-columns: repeat(2, 1fr); } }

.kvcard {
  background: #fff; border-radius: 12px;
  padding: 16px 18px 10px;
  box-shadow: 0 18px 44px -24px rgba(27,26,22,0.35), 0 0 0 1px rgba(27,26,22,0.06);
  font-family: -apple-system, "SF Pro Text", "Segoe UI", Roboto, sans-serif;
  color: #1f1f1f; max-width: 1160px; margin-inline: auto;
}
.kv-title { font-size: 14.5px; font-weight: 650; margin-bottom: 10px; }
.kv-tabs { display: flex; gap: 20px; border-bottom: 1px solid #e2e2e2; margin-bottom: 12px; }
.kv-tabs span { font-size: 11.5px; color: #5f5f5f; padding: 7px 1px; }
.kv-tabs .on { color: #1f1f1f; font-weight: 600; border-bottom: 2px solid #1f1f1f; }
.kv-sel { display: inline-flex; align-items: center; gap: 8px; font-size: 11px; color: #1f1f1f; border: 1px solid #cfcfcf; border-radius: 6px; padding: 6px 10px; margin-bottom: 12px; }
.kv-sel i { font-style: normal; color: #5f5f5f; font-size: 8px; }
.kv-table { width: 100%; border-collapse: collapse; font-size: 11px; }
.kv-table th { text-align: left; font-weight: 500; color: #6b6b6b; font-size: 10px; padding: 7px 10px; border-bottom: 1px solid #e2e2e2; white-space: nowrap; }
.kv-table th:not(:first-child), .kv-table td:not(:first-child) { text-align: right; }
.kv-table td { padding: 9px 10px; border-bottom: 1px solid #efefef; font-variant-numeric: tabular-nums; white-space: nowrap; }
.kv-table tr:last-child td { border-bottom: 0; }
.kv-table td:first-child { font-weight: 550; color: #1a6dcc; }
.kv-chip { font-size: 9px; margin-left: 6px; padding: 1px 5px; border-radius: 8px; }
.kv-chip.up { color: #0b7040; background: #e3f2e9; }
.kv-chip.dn { color: #a04b12; background: #f9ece2; }

.gcards-note { margin-top: 12px; font-family: var(--font-m); font-size: 9.5px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
@media (max-width: 900px) { .gcards { grid-template-columns: 1fr; } }

/* ============ Google Ads dashboard mock ============ */
.gads {
  background: var(--ink); color: var(--paper);
  border-radius: 12px;
  padding: clamp(20px, 2.6vw, 32px);
  box-shadow: 0 24px 60px -32px rgba(27,26,22,0.45);
  font-family: var(--font-b);
}
.gads-head {
  display: flex; justify-content: space-between; align-items: center; gap: 12px;
  padding-bottom: 14px; margin-bottom: 18px;
  border-bottom: 1px solid rgba(245,242,236,0.14);
  font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase;
  color: rgba(245,242,236,0.55);
}
.gads-head .live { color: #E89A4C; display: inline-flex; align-items: center; gap: 8px; }
.gads-head .live::before { content: ""; width: 6px; height: 6px; border-radius: 50%; background: #E89A4C; }
.gads-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  background: rgba(245,242,236,0.12);
  border: 1px solid rgba(245,242,236,0.12);
  border-radius: 8px; overflow: hidden;
}
.gads-kpi { background: var(--ink); padding: 14px 16px; }
.gads-kpi .k { font-family: var(--font-m); font-size: 9px; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(245,242,236,0.45); display: block; margin-bottom: 8px; }
.gads-kpi .was { font-size: 12px; color: rgba(245,242,236,0.4); text-decoration: line-through; display: block; }
.gads-kpi .now { font-family: var(--font-h); font-size: clamp(19px, 1.8vw, 26px); line-height: 1.1; font-variant-numeric: tabular-nums; display: block; }
.gads-kpi .delta { font-family: var(--font-m); font-size: 9.5px; letter-spacing: 0.08em; color: #E89A4C; display: block; margin-top: 5px; }
.gads-kpi .delta.flat { color: rgba(245,242,236,0.45); }
.gads-chart { margin-top: 18px; }
.gads-chart svg { width: 100%; height: auto; display: block; }
.gads-chart .cpa { fill: none; stroke: #E89A4C; stroke-width: 2; }
.gads-chart .cost { fill: none; stroke: rgba(245,242,236,0.3); stroke-width: 1.5; stroke-dasharray: 4 5; }
.gads-legend { display: flex; gap: 18px; margin-top: 10px; font-family: var(--font-m); font-size: 9.5px; letter-spacing: 0.1em; text-transform: uppercase; color: rgba(245,242,236,0.5); }
.gads-legend .sw { display: inline-block; width: 14px; height: 2px; vertical-align: middle; margin-right: 6px; }
.gads-note { margin-top: 14px; font-family: var(--font-m); font-size: 9.5px; letter-spacing: 0.08em; text-transform: uppercase; color: rgba(245,242,236,0.4); }
@media (max-width: 700px) { .gads-grid { grid-template-columns: repeat(2, 1fr); } }

/* ============ buttons ============ */
.btn {
  display: inline-flex; align-items: center; gap: 12px;
  font-family: var(--font-m); font-size: 12.5px; font-weight: 500;
  letter-spacing: 0.16em; text-transform: uppercase;
  background: var(--ink); color: var(--paper);
  border: 0; border-radius: 4px;
  padding: 18px 34px; min-height: 54px;
  text-decoration: none; cursor: pointer;
  transition: background-color var(--dur-1) var(--ease), transform var(--dur-1) var(--ease);
}
.btn:hover { background: var(--accent); transform: translateY(-2px); }
.btn .arr { transition: transform var(--dur-1) var(--ease); }
.btn:hover .arr { transform: translateX(4px); }

.btn-line {
  background: transparent; color: var(--ink);
  box-shadow: inset 0 0 0 1.5px var(--ink);
}
.btn-line:hover { background: var(--ink); color: var(--paper); }

/* ============ reveals ============ */
.r { opacity: 0; transform: translateY(26px); transition: opacity var(--dur-2) var(--ease), transform var(--dur-2) var(--ease); }
.r.in, .in > .r { opacity: 1; transform: none; }
.stagger > .r:nth-child(2) { transition-delay: 100ms; }
.stagger > .r:nth-child(3) { transition-delay: 200ms; }
.stagger > .r:nth-child(4) { transition-delay: 300ms; }
.stagger > .r:nth-child(5) { transition-delay: 400ms; }
.stagger > .r:nth-child(6) { transition-delay: 500ms; }

/* ============ page hero (inner) ============ */
.page-hero { padding: calc(104px + 3vh) var(--gutter) clamp(44px, 6vh, 72px); border-bottom: 1px solid var(--line); }
.page-hero .kicker { margin-bottom: 26px; }
.page-hero .h-giant { max-width: 11em; margin-bottom: 26px; }
.page-hero .lede { color: var(--muted); }

/* ============ creed / studio ============ */
.creed { display: grid; grid-template-columns: minmax(0,1.25fr) minmax(0,0.75fr); gap: clamp(32px, 6vw, 96px); }
.creed-list { list-style: none; position: sticky; top: 100px; align-self: start; border-top: 2px solid var(--ink); }
.creed-list li { display: flex; justify-content: space-between; gap: 16px; padding: 15px 0; border-bottom: 1px solid var(--line); font-size: 14px; }
.creed-list .k { font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); padding-top: 3px; }
.creed-list .v { text-align: right; font-weight: 600; }

/* ============ contact form ============ */
.contact-wrap { max-width: 760px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; margin-top: clamp(30px, 4vw, 48px); }
.form-grid .full { grid-column: 1 / -1; }
.field { display: flex; flex-direction: column; gap: 8px; }
.field label { font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--muted); }
.field input, .field textarea {
  background: #FDFCF9; color: var(--ink);
  border: 1.5px solid var(--line); border-radius: 6px;
  padding: 15px 16px; font: 400 16px/1.5 var(--font-b);
  transition: border-color var(--dur-1) var(--ease);
}
.field input:focus, .field textarea:focus { outline: none; border-color: var(--accent); }
.field textarea { min-height: 160px; resize: vertical; }
.hp { position: absolute; left: -9999px; top: -9999px; }
.form-note { margin-top: 18px; }
@media (max-width: 700px) { .form-grid { grid-template-columns: 1fr; } }

/* ============ foot cta + footer ============ */
.foot-cta {
  background: var(--ink); color: var(--paper);
  padding: clamp(80px, 12vw, 160px) var(--gutter);
}
.foot-cta .kicker { color: #E89A4C; margin-bottom: 26px; }
.foot-cta .kicker::before { background: #E89A4C; }
.foot-cta .h-big { max-width: 12em; margin-bottom: 38px; }
.foot-cta .h-big .a { color: #E89A4C; }
.foot-cta .btn { background: #E89A4C; color: var(--ink); }
.foot-cta .btn:hover { background: var(--paper); }

.foot-mark {
  display: block;
  font-family: var(--font-h);
  font-size: clamp(64px, 12.5vw, 210px);
  line-height: 0.9;
  text-transform: uppercase;
  letter-spacing: 0.01em;
  text-align: center;
  color: transparent;
  -webkit-text-stroke: 1.5px rgba(245,242,236,0.28);
  margin-top: clamp(56px, 9vw, 120px);
  user-select: none;
}
.foot-mark .dot { color: #E89A4C; -webkit-text-stroke: 0; }

.site-foot {
  background: var(--ink); color: rgba(245,242,236,0.55);
  display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap;
  padding: 22px var(--gutter);
  border-top: 1px solid rgba(245,242,236,0.14);
  font-family: var(--font-m); font-size: 10.5px; letter-spacing: 0.14em; text-transform: uppercase;
}

/* ============ responsive ============ */
@media (max-width: 1050px) {
  .svc-grid { grid-template-columns: repeat(2, 1fr); }
  .tiles { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 900px) {
  .site-nav a:not(.nav-cta) { display: none; }
  .nav-cta { padding: 10px 14px !important; font-size: 10.5px; }
  .site-head { gap: 12px; }
  .split, .duo, .creed { grid-template-columns: 1fr; }
  .creed-list { position: static; }
  .ledger-row { grid-template-columns: 1fr auto; }
  .ledger-row .dots { display: none; }
}
@media (max-width: 640px) {
  .svc-grid, .tiles { grid-template-columns: 1fr; }
}

/* ============ reduced motion ============ */
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .r { opacity: 1 !important; transform: none !important; transition: none !important; }
  .term p { opacity: 1; transform: none; animation: none !important; }
  .term-head .dot { animation: none; }
  .marquee-track { animation: none; }
  .btn:hover { transform: none; }
  .ledger-row:hover { transform: none; }
}